Privacy Policy


Belgrave Home and Floors are committed to ensuring the safety and security of your personal data is paramount when you purchase goods from us. Our Privacy Notice confirms the steps we take with your data to ensure it is secure.


About us

In this privacy notice, whenever you see the words ‘we’, ‘us’, ‘our’, we are referring to:
Belgrave Home and Floors
Company number: 02821583
Telephone: 01254 760011

We are registered as a Data Controller with the Information Commissioner’s Office (ICO); our registration number is [Insert ICO Reference Number]

To enable us to provide the best service to you, when contacting us regarding your privacy, it would be helpful if you could tell us exactly what it is in relation to.


Collecting your personal information

We collect your personal information, such as your name, your email address and your phone number, when you;

  • Make a purchase in one of our stores
  • Make a purchase online on our website
  • Subscribe to our newsletter
  • Request a carpet sample
  • Request a call-back


We may collect, store and use the following kinds of personal information:

  1. Information about your browsing device and about your visits to and use of this website (including your IP address, geographical location, browser type, referral source, length of visit, entry and exit points and number of page views)
  2. Information relating to any transactions carried out between you and us, on or in relation to this website, including information relating to any purchases you make of Belgrave Home and Floors goods
  3. Information that you provide to us for the purpose of subscribing to our email communications (including name, email address and telephone number)
  4. Information about how you interact with our website and our emails (including opens, clicks and preference information)
  5. Any other information that you choose to share with us.


How we use your personal information

We use the data we collect to operate our business and to provide you with the range of products we offer. This includes using data to improve our products and to personalise your experience with us. We share your personal data with your consent, or as necessary, to complete any transaction or provide updates regarding the product(s) you’ve ordered.


We use the personal information you provide us with in the following ways;

  • To maintain our customer relationship management and resource planning systems for customer orders and supply chain management
  • To sell our goods during the order process and to provide you with information of related services (this includes call recording on inbound calls, fraud prevention at point of sale, network and information security on the website, home survey visits, disclosure to third-party couriers and fitting organisations and provision of after sales services including independent inspections)
  • To arrange finance and provide warranties (insurance) for our products (includes credit check and sharing of personal data with third party finance providers [Insert finance providers names], and third-party providers of furniture warranties)
  • To send you service messages relating to the status of your order(s) once complete
  • For crime prevention and detection including CCTV and reporting of possible criminal acts or threats to the authorities
  • To collect debts, deal with disputes and bring and defend legal claims against our company. This includes credit checks, involvement of legal advisors, involvement of Retail procedures and the Financial Ombudsman Service
  • To send you relevant marketing communications that you opt-in to receive (you can tell us at any time that you no longer want to receive these communications)
  • To personalise the Belgrave Home and Floors user experience through associated data sharing and digital profiling by third parties, e.g. Google, Facebook
  • To analyse data and produce reports for business planning and management (uses encrypted, non-identifiable data for input to third parties, Equifax and Experian; output does not include personal information).


When we use your personal information

We only use your personal information under certain circumstances. These are:

  • Consent: when your consent is given for one or more specific purposes
  • Contract: when you enter into a contract with us are performing a contract with us
  • Legal obligation: when we are required by law to do so
  • Legitimate interest: where we’ve identified this as a legitimate interest of ours or a third party; we consider that use of your personal information is necessary to achieve that Legal claims: to establish, exercise or defend a legal claim
  • Prevention/detection of unlawful acts: this is where we must use personal information without consent so as not to prejudice preventing or detecting unlawful acts
  • Public domain: you’ve deliberately put your sensitive personal information into the public domain.


We will, with your consent, send you email communications with details of offers, promotions, new products and the latest trends. You may, at any time, withdraw your consent to us using your personal information for that purpose.

In exceptional circumstances, we may collect sensitive personal information, for example if you volunteer or provide us with your health data as part of a delivery instruction. If you do so, we will take your volunteering of said information as explicit consent (in that case to adjust the delivery). You may, at any time, withdraw your explicit consent to us using that sensitive personal information.

We will rely on your browser settings to indicate your consent to the use of cookies and other similar technologies on our website. To withdraw your consent, please adjust your browser settings. Please see “Cookie Policy” for instructions.

To withdraw your consent (in all cases other than cookies), please contact .

You can find more details on the ICO website at


Your rights

As we are the Data Controller and process your data, you have legal rights that you can exercise regarding the use of your data:

  • Right to access: You may instruct us to provide you with any personal information we hold about you by emailing your request to
  • Right to object to direct marketing: You may instruct us against processing your personal information for marketing purposes by email at any time. Do this by using the unsubscribe link in any email you receive from us or by emailing
  • Right to update or correct your information: You can let us know if the personal information we hold about you needs to be corrected or updated by emailing
  • Right to be forgotten: You have the right to ask us to delete your personal information by emailing
  • Retention of personal information: Your information will be retained for a given period. That period of time is established in relation to the purposes for which your data was originally collected or for which it is to be processed further, whichever is longer
  • Right to object to our processing: We consider that our use of your personal information for:
  1. Customer relationship management
  2. Fraud prevention
  3. Internal administration of customer personal information within our Group
  4. Network and information security
  5. Reporting possible criminal acts/threats to competent authorities.

Is in our legitimate interests and in the legitimate interests of third parties who provide you with related services. You may object to our use on that basis. To exercise your right, please contact us


Email marketing policy

We won’t sell or rent your personal information and we will never share your information with companies outside of our own for inclusion in their own marketing emails.

We send emails to our customers and subscribers, via [Insert any CRM system or campaign monitoring software used]. You control what communications you receive via a preference centre which is linked to within those emails. You can unsubscribe at any time, using the unsubscribe link within any marketing emails you receive.

On occasion, where you have browsed a particular product or abandoned your basket mid-way through a purchase, we’ll use your consented cookie activity to send you remarketing emails via [Insert functionality that completes this activity]. We will only send you remarketing emails with content that is relevant to you. You can find detailed information about your data is processed within this instance, by reading the [Insert software privacy notice for sales track and respond functionality]. You can unsubscribe to these emails at any time, using the unsubscribe link within any remarketing emails you receive. This is a separate unsubscribe link to our own marketing emails, so if you wish to be removed from both lists you must unsubscribe to both. Unsubscribes will be processed within a one-week period.

You can unsubscribe from marketing emails at any time by using the unsubscribe link within any email you receive from us, or by emailing

Please note that we are required via our purchase contracts to send you relevant and necessary updates regarding your order, which includes order confirmation emails, known as service emails. Due to the legality of these communications, you are not able to unsubscribe from digital order-related communications.



General Data Protection Regulation (GDPR) – Requirements


Who we are

The purposes for which the personal information is used for as well as the legal basis for the use can be used as follows:


Legitimate Interests

Our legitimate interests are:

  • Customer relationship management
  • Fraud prevention
  • Direct marketing
  • Internal administration of customer personal information within our Group
  • Network and information security
  • Reporting possible criminal acts/threats to competent authorities.


Personal information collected indirectly

We collect the following categories of personal information indirectly (e.g. from third parties):

  • Credit check (from a credit reference agency)
  • Confirmation of payment (from a payment processor)
  • Information for the finance agreement (from the finance provider)
  • Confirmation of delivery/fitting (from a third-party carpet fitter)
  • Confirmation of delivery/fitting (from a third-party courier or direct home delivery)
  • Inspection report (from an independent inspector
  • Legal advice (from legal advisors)
  • Report on a dispute (EU Consumer Rights Panel).



We may share your information with:

  • Credit reference agencies (for credit checks)
  • Payment processors (to process payments, we use [Insert bank and card payments transaction company and security]
  • A finance provider (where you take out finance, we use [Insert finance company ])
  • A third-party carpet fitter (who may deliver and will fit your carpet
  • A third-party courier (for delivery)
  • A product manufacturer (where they deliver direct to your home)
  • An independent inspector (to inspect products where there’s a potential problem)
  • Legal advice (for legal claims)
  • Retail ADR (for alternative dispute resolution)
  • Campaign Monitor and Salesforce Marketing Cloud (Data Processors, for sending email marketing)
  • Other recipients as permitted or required by applicable law


Transfers outside the European Economic Area (EEA)

We do not transfer your data outside of the EU and we would seek your permission to do so if this changes.



The period for which we will store personal information is based on our need to fulfil our legitimate business needs, comply with applicable law, resolve disputes, and enforce our agreements. This is normally based on the “limitation period”; the period of time that a legal claim can be brought within. For a breach of contract, the limitation period is 6 years, so we may retain your details for up to 7 years after the end of the contract (the extra year is to allow for law allowing a claim to be issued by a court, but not served for several months).

Please note that some of our warranties (which are contracts) are for up to a 20-year period. For that reason, it may be necessary for us to keep your personal information for a length of time which reflects said warranty.


Individual rights

You have rights to make a request to us:

  • for access to your personal information
  • for rectification or erasure of your personal information
  • for restriction of processing concerning you
  • to object to our processing which is based on legitimate interests
  • to object to direct marketing
  • to object to archiving in the public interest, research and statistics
  • to port (transfer) personal information you have provided to us, either to you or to another provider.

These rights are more complicated than the simple summary above. To find out more about them, please visit the Information Commissioner’s website To exercise your rights, please email

Please make it clear which right(s) you want to exercise, for example by putting “right to object” in the subject line of the email if you wish to exercise the right to object.


Withdrawal of consent

You have a right to withdraw any consent you give us at any time. This will not affect the legality of our consent-based use before you withdrew consent.

To exercise your right to withdraw, please contact us. Please make it clear you want to exercise this right, for example by putting “Withdrawal of consent” in the subject line of the email.



You have the right to lodge a complaint with a supervisory authority. Within the UK you have a right to complain to the Information Commissioner.


Information collected directly – legal or contract requirement

It is a purchase contract requirement that you provide your contact details, the address to which your product should be delivered and other mandatory information within the order process. This includes a credit check where you take out a finance agreement.


Automated decision-making

We do not conduct automated decision-making in conjunction with creating a contract of sale. All decisions about you will be made by humans. Some third-party providers, where relevant, may use automated decision making, e.g. finance applications. However, customers have the right to appeal to the third-party directly.


Changes to this Privacy Notice

We reserve the right to vary or amend this privacy notice from time to time, to keep pace with legislation and as our products develop and expand. Please check back regularly to ensure you are up to date with the privacy notice.